Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," "our," or the "Company") collects, uses, discloses, and protects your personal information when you visit our website at eastcoastcafe.click, place orders online, sign up for our loyalty programs, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful manner in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing unfair or deceptive practices.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

1. Who We Are

East Coast Wings is a food service business operating in the United States. We offer dine-in, takeout, catering, and online ordering services. Our website, eastcoastcafe.click, serves as a platform through which customers can browse our menu, place orders, register for accounts, participate in loyalty programs, and contact us.

2. Information We Collect

We collect various categories of personal information from and about you depending on how you interact with us. The types of information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in a promotion, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (to verify age eligibility and for birthday promotions)
• Username and password for account access

2.2 Payment and Transaction Information

When you make a purchase through our website or app, we collect information necessary to process your payment. This may include:

• Credit or debit card information (processed securely through third-party payment processors)
• Billing address
• Order history and transaction records
• Gift card numbers or redemption codes

Please note that we do not store full credit card numbers on our servers. All payment processing is conducted through PCI-DSS compliant third-party processors.

2.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain information about how you interact with our digital services, including:

• Pages viewed and time spent on each page
• Links and buttons clicked
• Search terms entered on our website
• Items added to cart or wishlist
• Referring URLs (the website that directed you to ours)
• Session duration and navigation patterns

2.4 Device and Technical Information

We automatically collect technical data about the device and software you use to access our website, including:

• IP address
• Browser type and version
• Operating system and platform
• Device identifiers (e.g., mobile device ID)
• Screen resolution and language settings
• Time zone settings

2.5 Location Data

With your consent, we may collect your approximate or precise geographic location to provide location-based services such as showing nearby East Coast Wings locations, estimating delivery times, and providing localized promotions. You may disable location services through your device settings at any time.

2.6 Communications and Feedback

When you contact us by email, phone, or through our website contact forms, we collect and retain:

• The content of your messages and inquiries
• Your contact details provided at the time of communication
• Records of customer service interactions
• Survey responses and review submissions

2.7 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar technologies to enhance your experience on our website, analyze usage patterns, and deliver relevant marketing. For detailed information about how we use these technologies and how you can control them, please refer to Section 8 of this policy (Cookie Usage).

2.8 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms if you log in using a social media account (e.g., Google, Facebook)
• Delivery platform partners (e.g., DoorDash, Uber Eats, Grubhub)
• Marketing and advertising partners
• Analytics service providers
• Publicly available data sources

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes, including the following:

3.1 Providing and Managing Services

• Processing and fulfilling your food orders (dine-in, takeout, delivery, and catering)
• Creating and managing your customer account
• Processing payments and sending order confirmations and receipts
• Coordinating delivery logistics and communicating estimated delivery times
• Administering loyalty programs, reward points, and promotional offers
• Responding to your inquiries, complaints, and customer service requests

3.2 Analytics and Service Improvement

• Analyzing how users interact with our website and mobile platforms
• Identifying trends, popular menu items, and peak ordering times
• Measuring the effectiveness of our marketing campaigns
• Improving our website functionality, menu offerings, and user experience
• Conducting internal research and development

3.3 Marketing and Promotional Communications

With your consent or where permitted by applicable law, we may use your contact information to:

• Send you promotional emails, SMS messages, or push notifications about new menu items, special deals, and events
• Personalize your experience with targeted offers based on your purchase history and preferences
• Inform you about seasonal promotions, contests, and loyalty program updates
• Deliver relevant advertisements on third-party platforms (with appropriate opt-out mechanisms)

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails, adjusting your account notification preferences, or contacting us directly at [email protected].

3.4 Legal Compliance and Security

• Complying with applicable federal and state laws and regulations
• Detecting, preventing, and investigating fraudulent transactions or unauthorized access
• Protecting the rights, property, and safety of our customers, employees, and business
• Responding to lawful requests from law enforcement and governmental authorities
• Enforcing our Terms of Service and other agreements

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own commercial gain. However, we may share your information with carefully selected partners and service providers under specific circumstances, as described below.

4.1 Service Providers and Business Partners

We share personal information with third-party companies that assist us in operating our business and delivering services to you. These include:

• Payment Processors: To securely process your transactions
• Delivery and Logistics Partners: To fulfill delivery orders
• Email and SMS Marketing Platforms: To send promotional communications
• Analytics Providers: Such as Google Analytics, to analyze website traffic and user behavior
• Customer Support Tools: To manage inquiries and complaints
• Cloud Hosting Providers: To store data securely
• IT and Cybersecurity Vendors: To maintain and protect our digital infrastructure

All third-party service providers are contractually obligated to handle your personal information in a manner consistent with this Privacy Policy and applicable law. They are not permitted to use your data for their own independent purposes.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we are required to do so by law, or if we reasonably believe that such action is necessary to:

• Comply with a legal obligation, subpoena, court order, or governmental regulation
• Protect and defend the rights or property of East Coast Wings
• Prevent or investigate possible wrongdoing, fraud, or safety issues
• Protect the personal safety of users of our services or the public

4.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs and your data becomes subject to a different privacy policy.

4.4 Aggregated and De-Identified Data

We may share aggregated or de-identified information — data that cannot reasonably be used to identify you — with partners, advertisers, or the public for research, marketing, or analytical purposes. This type of data sharing does not constitute a disclosure of personal information.

5. Data Security Measures

We take the security of your personal information seriously and have implemented a range of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• Encryption: We use Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption for all data transmitted between your browser and our servers.
• Access Controls: Access to personal data is restricted to authorized employees and contractors who need the information to perform their job functions.
• Password Security: User account passwords are stored in hashed form using industry-standard cryptographic algorithms.
• Payment Security: All payment card transactions are processed through PCI-DSS compliant payment processors, and we do not store complete card details on our systems.
• Regular Security Audits: We conduct periodic reviews of our data collection, storage, and processing practices to identify and remediate vulnerabilities.
• Incident Response: We maintain a data breach response plan and will notify affected individuals and applicable regulatory authorities in accordance with applicable law in the event of a breach.
• Employee Training: Our staff members receive regular training on data privacy and security best practices.

6. Your Rights and Choices

Depending on your state of residence, you may have certain rights regarding your personal information under applicable United States privacy laws. We are committed to honoring these rights and providing you with meaningful control over your data.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights:

6.2 General Rights for All U.S. Residents

Regardless of your state of residence, we provide all users with the following options:

• Access: You may access and review the personal information we hold about you through your account dashboard or by contacting us.
• Correction: You may update or correct your personal information directly in your account settings or by contacting our customer service team.
• Deletion: You may request deletion of your account and associated personal data by contacting us at [email protected].
• Portability: Upon request, we will provide you with a copy of your personal data in a structured, commonly used, and machine-readable format where technically feasible.
• Opt-Out of Marketing: You may opt out of receiving marketing communications at any time, as described in Section 3.3 above.

6.3 How to Exercise Your Rights

To submit a privacy rights request, you may:

• Email us at: [email protected] with the subject line "Privacy Rights Request"
• Visit our website at: eastcoastcafe.click and use the contact form

We will respond to verified requests within 45 days of receipt. If we need more time (up to 90 days total), we will notify you of the extension and the reason for it. We will verify your identity before processing your request to protect your privacy and prevent fraudulent requests. You may also designate an authorized agent to submit requests on your behalf, provided appropriate verification is completed.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Our general data retention practices are as follows:

When personal information is no longer needed for the purposes for which it was collected and no legal obligation requires its retention, we will securely delete or anonymize it.

8. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, understand how visitors use our site, and deliver relevant advertising. Below is a brief overview of the types of cookies we use:

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the basic functionality of our website, such as maintaining your session when you log in or add items to your cart. These cannot be disabled without affecting your use of the site.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools such as Google Analytics for this purpose.
• Functionality Cookies: These cookies remember your preferences, such as your location, language settings, or saved addresses, to provide you with a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your online activity to help us deliver more relevant advertisements and measure the effectiveness of our advertising campaigns on third-party platforms.

8.2 Managing Your Cookie Preferences

You have the right to accept or decline non-essential cookies. You can manage your cookie preferences through:

• Our cookie consent banner displayed when you first visit our website
• Your browser settings (most browsers allow you to refuse or delete cookies)
• Third-party opt-out tools such as the Network Advertising Initiative opt-out tool or Digital Advertising Alliance opt-out tool

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features. For a detailed description of the specific cookies we use and their individual purposes, please refer to our full Cookie Policy available on our website at eastcoastcafe.click.

9. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. East Coast Wings does not knowingly collect, use, or disclose personal information from individuals under the age of 18.

We are committed to complying with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent. If you are under 18 years of age, please do not use our website or submit any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 18 without appropriate parental consent, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action.

10. International Data Transfers

East Coast Wings is a United States-based business, and the personal information we collect is primarily stored and processed within the United States. However, some of our third-party service providers may operate in or transfer data to countries outside the United States.

If your personal information is transferred internationally, we take appropriate steps to ensure that such transfers are conducted in a manner consistent with applicable privacy laws and that your data continues to receive an adequate level of protection. These safeguards may include:

• Entering into data processing agreements with our service providers that incorporate standard contractual clauses or other approved transfer mechanisms
• Ensuring that recipient countries offer an adequate level of data protection
• Obtaining your explicit consent for certain international transfers where required by law

If you are accessing our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country or region. By using our services, you consent to such transfer and processing.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by East Coast Wings. These may include food delivery platforms, social media sites, payment gateways, and other partner services. This Privacy Policy does not apply to such third-party services, and we are not responsible for the privacy practices of those third parties.

We encourage you to review the privacy policies of any third-party websites or services you visit before providing them with your personal information. The inclusion of a link to a third-party website does not imply our endorsement of that website or its privacy practices.

12. Social Media and Third-Party Login

Our website may offer the option to log in or register using your social media credentials (such as Google or Facebook). When you choose to use these features, the social media platform may share certain information with us, such as your name, email address, and profile photo, in accordance with that platform's privacy settings and policies.

We recommend reviewing the privacy settings and policies of any social media platform you use to connect with our services. You can revoke our access to your social media account at any time through the settings on the respective platform.

13. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not respond differently to DNT signals. However, you may use the cookie management tools described in Section 8 to control tracking on our website.

14. FTC Act Compliance and Consumer Protection

East Coast Wings is committed to complying with the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts or practices in commerce. Our privacy practices are designed to be transparent, fair, and consistent with representations we make to you. We do not engage in deceptive data collection practices, and we honor the privacy choices and preferences you express through our platform.

If you believe we have engaged in any unfair or deceptive practice related to your personal data, you have the right to file a complaint with the FTC at reportfraud.ftc.gov.

15. Filing a Privacy Complaint

If you have concerns about how East Coast Wings handles your personal information and believe that we have not adequately addressed your complaint, you have the right to file a complaint with the appropriate regulatory authority.

15.1 Contact Us First

We encourage you to contact us directly before filing a complaint with any authority, as we are committed to resolving privacy concerns promptly and fairly. Please reach out to us at:

• Email: [email protected]
• Website: eastcoastcafe.click

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

15.2 Regulatory Authorities

If you are not satisfied with our response, you may file a complaint with the following authorities depending on your situation:

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable laws, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by:

• Posting the updated policy on our website at eastcoastcafe.click with a new "Last Updated" date
• Sending an email notification to registered users at the email address associated with their account
• Displaying a prominent notice on our website homepage

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after any changes to this policy become effective constitutes your acceptance of the revised policy.

17. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to contact our privacy team using the details below:

When contacting us about a privacy matter, please include your full name, email address, and a clear description of your inquiry or request so that we can assist you as efficiently as possible. If you are submitting a data subject rights request, please also include your account information (if applicable) so we can locate your records and verify your identity.